It is a gradual path towards a new managerial and technological paradigm. It starts from existing technologies and progressively developing skills and new business models.
Being able to count on reliable products is indispensable in this day and age in which it is necessary to make fast business decisions. Those who seek for Cosmetal's coolers and dispensers know that they can count on a company that still designs and produces water dispensing equipment with the same passion and care, which has made it stand out since its beginning, over 40 years ago. Today, as then, the company and the Celli Group
pours its resources into innovative technological research, leading to a consistently avant-garde production.
From the success of the revolutionary IoT system
for beer and soft drinks, the Celli Group has decided to join forces with Cosmetal to enter the water dispensing industry, meeting the precise needs of the market.
The innovative IntelliWater system
is a digital platform designed for those who sell or rent filtered water dispensing systems and who manage an already-installed fleet. The telemetry system makes it possible to remotely monitor and inspect every equipment, with each cooling water machine
sending a constant stream of data to the platform. Then they get processed and turned into valuable information.
The parameters measured are the amount of water dispensed, the water dispenser machine
's status, CO2 levels, pressure, sanitation cycles, and much more.
The goal is to improve the daily lives of those working to manage their water dispensing systems, lowering maintenance costs and increasing profitability.
DIGITAL WATER DISPENSERS FOR A FULLY CUSTOMISED DRINKING EXPERIENCE
Water dispensing systems compatible with the IntelliWater connection can deliver customizable
still, sparkling, flavoured, cold and hot water on demand to prepare your favourite drink in an innovative way, just by using the smart touch controls
and the desired temperature digital display.
Nowadays modern consumers
tend to drink more water than before and to have a healthier lifestyle; at the same time they are concerned about the environment and so they prefer sustainable approaches also with respect to drinking water. Moreover, consumers today keep searching for 'premium' products and also want to rely on solutions created according precisely to their needs, requirements and preferences, with a focus on full customization
The user experience, as far as water consumption is concerned, starts from the user's water point of use. The interaction with the water dispenser
is fast and effective with the support of other technical features; for example, the smart bottle designed with NFC tag
can be recognized by the machine and can recall the user's favourite recipes or the promotions activated through the user's profile; the APP
on the consumer's smartphone, to manage their profile, preferences and flavours, and to keep track of their hydration level. QR codes
and NFC tags are now powerful marketing and business management tools.
Cosmetal has the best solutions to the needs of a new type of consumer
: modern, always connected, fast, practical and respectful of the environment.
IntelliWater provides remote control
over all the host systems through the ability to check the perfect conditions of the water dispenser equipment
at all times, or to take immediate action in case of problems. It therefore allows to leverage on huge potentials and to achieve true competitive advantages, including: sharp reduction of downtimes, limited on-site interventions, optimal spare part supply management.
THE BENEFITS OF A SMART WATER DISPENSERS
The first benefit of asset management is that of minimising disservices to end consumers, reducing maintenance costs through timely interventions, acting before the breaks, and staying aware of consumables to optimise deliveries and avoid stock shortages. In addition, it is always possible to identify the geographical position of the chilled water dispenser
In second place are the benefits linked to sales. Gathering competitive intelligence
is a time-consuming task. The smart water dispenser
collects and sends data to a processing system to obtain instantly valuable information on the equipment's status, on the quality of the dispensed beverage, and on consumption habits. Every drinking water dispenser
analyses the user behaviour
regarding their water intake and frequency of use. This data shows how the water machine
can guarantee proper hydration for all the users also when used continuously, for example in public venues, schools, apartment complexes, airports and malls.
Producers, service centres and logistic networks can access an unprecedented amount and variety of data, which are precious resources to conduct a competitive analysis and, as a result, to get new customers and improve the efficiency of the service. When the equipment powering the IntelliWater platform is smart equipment that directly interacts with customers, the marketing potential is multiplied, indeed.
The process of collecting data, information and knowledge enhances competitiveness with smart connected products. Data and information access today is a crucial wealth for companies, just like people, technologies, and capital, and can even become a decisive factor for most. It is thus possible to offer the business and its management a system that's tailored to their needs, seizing the opportunity to upgrade or complete an already-existing machine.
A revolutionary Integrated Digital Platform
for managing new business models and for the smart transformation of businesses.
The IoT platform is perfectly integrated in the ecosystem to improve internal processes by the CRM (Customer Relationship Management) which ensures an excellent end-to-end business management to Celli Service. Thanks to an alarm triggered by the IoT platform, this system opens a ticket in the Service software, activating a call to the call centre or a technical intervention.
This integrated system brings constant advantages in terms of turnover increase and waste reduction. The water dispensing equipment fault remote alert system and planned intervention scheduling translate into a better service level for our customers, because they allow for planning of maintenance activities and reduction of urgent interventions.
Furthermore, the possibility of disabling the machine remotely and smart leasing contracts on effective machine use, ensure a safe business creation and possible higher profits, thanks to the greater ease in obtaining new leads.
WHY DIGITALIZATION IS FUNDAMENTAL IN BEER, BEVERAGE AND WATER DISPENSING
Thanks to the new IoT frontiers
, the Celli Group has embraced a new challenge: breaking the barriers that limit the drinking experience to the actual moment of consumption and opening new endless business and consumer engagement possibilities.
makes people more and more connected and involved in the digital and sharing economy. A radical transformation of the dispensing business is under way: the drinking experience is moving towards a total consumer engagement, also thanks to the development of innovative digital projects.
Through digitalization the Celli Group can lead the beverage industry and users in rewriting the tapping world into a more connected, enjoyable, accessible and immediate reality; this is the future of beverage dispensing.
The development of digitalized, interactive and smart products
can widen and enrich the consumer experience in all types of venues, offering important information to our users to manage their business. This leads to innovative forms of dispensing, with new sales
and distribution models
: this is the underlying concept behind IntelliWater
The IntelliWater system can also be integrated to with a selection of compatible water dispensers. The new smart systems by Cosmetal are great examples of sustainable
designs and efficient solutions. The use of microfiltered water installations, in fact, not only avoids the expensive bottling processes but also transportation and distribution costs of bottles of water. Cosmetal offers sophisticated systems whether for public or home usage, giving the opportunity to every family to enjoy their drinking water cooler
and a new drinking experience directly from home.
The shared mission of Cosmetal and the Celli Group is to push for a cultural change towards new models of water consumption
and to restore water to its best state: respected, controlled, local, without waste.
IntelliWater is the best answer to the needs of a new type of consumer: modern, always connected, fast, practical and respectful of the environment. By now an unstoppable change in the consumption of water is happening and Cosmetal is already contributing to rewrite the future.
All this is Intelliwater.