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Home / Water (R)evolution
The Water (R)evolution evokes a cultural change in the patterns of consumption.It aims to bring water back to its best nature: respected, controlled and without waste.

WATER IS LIFE, WATER IS PRECIOUS AND ITS CONSUMPTION MUST BE SUSTAINABLE.

The resources of our planet are precious and each of us should be concerned about using and consuming them responsibly. According to the Global Footprint Network, in 2017 we used well over 1.71 of the Earth’s resources in terms of human demand for natural elements such as food, wood, fiber, CO2 and water absorption. This is why the stronghold of our cause is "drink responsibly", because water is such a precious commodity hence it must be treated responsibly.

THE STRUGGLE AGAINST PLASTIC

Drinking responsibly also means being aware that to produce a 1.5 liter PET water bottle, you need half of its content: about 750 ml of water. However it does not stop here. Packaging, bags, bottles, straws, etc., are useful objects for an instant, but they turn into waste that lasts long term. Just think that the common plastic bag has a "usage life" of about 15 minutes but in order for it to completely dispose it takes about 450 years or more.

THE DIFFICULT CHALLENGE OF WASTE DISPOSAL

Every year the world produces around 340 million tons of plastic. For decades, scientists all over the world have been studying and providing irrefutable proof of the danger that the disposal of this omnipresent material is causing not only to the environment but also to our health and that of future generations.

Today out of every 4 bottles consumed only 1 will be recycled PET. The other 3 bottles are incinerated, buried or dispersed in the environment and between 1% to 3% of the plastic produced each year is poured into the seas.

According to scientists, if we do not quickly change the way we produce and use plastics, in 2050 there will be more plastic in our oceans than there will be fish.

OUR CONTRIBUTION IS OUR (R) EVOLUTION

In light of this alarming data, we have decided to contribute to change and undertake a (r) evolution. We are trying to eliminate, or at least combat, the waste of disposable bottles, in favour of water supplied in reusable containers.
Our water (r) evolution starts from our conscience, from our civic sense. We are all strongly motivated to take on an important responsibility: to build “Tomorrow’s World" for us and for the generations to come.
This is our mission: to evoke a cultural change in the patterns of consumption.We aim to bring water back to its best nature: respected, controlled, without waste and with a common advantage for the final consumer and the environment. By generating a wave that brings renewal, new ideas and technological innovation, we want to propose a new way of drinking, treating and dispensing water, so that this resource is increasingly free, democratic and ethical.

This is our water (r)evolution!